good on you, good on the planet
Shop AllOur Mission
At Good On You, our mission is to be thoughtful in everything we do.
We use only 100% organic fabric and all our pieces are plant dyed — keeping our oceans cleaner, farmers happier and all of our little ones safe from toxins. We think this is how clothes should be made, with you and the planet in mind (and that’s exactly how we’ll do it). All our collections are timeless and unisex, making it easier to pass between siblings and friends and each collection builds on the one before - creating a wardrobe of organic staples that are made to wear until they’re threadbare.